澳门大学FBA marketing方向招收phd

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申请者要求:
; 心智成熟且有毅力(必要条件)
; 熟练掌握书面英语表达
; 精通生成式人工智能工具
; 熟悉手机应用程序开发的申请者会优先考虑
; 研究经验较少的申请人将被考虑自费攻读
; 本科专业无限制

澳门大学春季入学招生申请时间为2024年5月2日至2024年7月31日,该轮申请仅提供自费名额。被成功录取的学生将于2025年1月开始攻读博士学位。

秋季学期入学申请将于 2024 年夏季开始。获录取的学生将于 2025 年 8 月起攻读博士学位。

注意事项:

1. 以下两个网站提供了申请程序和要求的详细资讯,申请者务必仔细阅读!
um.edu.mo
grs.um.edu.mo

2. 申请应通过澳门大学研究生院网上报名系统提交,不接受任何邮件申请和套磁。isw.um.edu.mo

教授研究方向:
Understanding non-human marketing entities using human-based theories
Investigating ways to improve consumer psychological well-being

教授介绍:

Dr. Fangyuan Chen is an Associate Professor in the Department of Management and Marketing. She has received a Ph.D. in Marketing from the Hong Kong University of Science and Technology.

Dr. Chen’s research focuses on understanding non-human marketing entities using human-based theories, and investigating ways to improve consumer psychological well-being. Her recent work focuses on uncovering nudges that can motivate consumers to make choices that are better for them from a long-term perspective, such as healthier aging.

Prior to joining the University of Macau, Dr. Chen was a faculty at the Hong Kong Polytechnic University (2016-2022) and the Peking University, Guanghua School of Management (2015-2016) where she taught in the MBA and PhD programs.

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